16 June 2010

virtual internships

I have an internship with a jewelry company called Lady Vanderbilt. This internship is being conducted entirely virtually, we mostly correspond by emails throughout the day and then conference by phone or online once a week.

I am handling social media PR and some online marketing. It's interesting how these things are changing due to Twitter and Facebook. So far we have really had a lot of success contacting fashion bloggers and having them host giveaways. It's an amazing amount of press for a very little money spent. Plus, fashion bloggers are really driving trends. Blogs are much more accessible than most print media. 

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